Croatia in the world Promotion: HTZ TV Spot
A TV spot of the Croatian National Tourist Board (HTZ) representing Croatia as an ideal vacation destination has recently received an important recognition. According to a monthly survey conducted by Munich-based IMAS, it is the second best TV spot in effectiveness. This recognition is all the more important since it is a result of IMAS psychometric testing of 120 people who have altogether assessed 19 TV spots. The results for every spot are a combination of the index of the effect of what the spot shows and the ac- Photo: Ivo Pervan hieved response. In the assessment of the effect (recognition) of the spot and the response it achieves (attractiveness, readiness to buy or recommend the advertised product by word of mouth), the level of recognition of the motives is also taken into account. The high second place awarded to the HTZ spot is all the more valuable considering the results were published in the journal "Werben & Verkaufen". This journal has a circulation of 33 thousand and its readership comprises experts in the fields of marketing and communications.
Source: Croatia.hr
